NBA teams play 82 games just to reach this point. Its the countless hours in the gym, the hours spent flying from city to city, and the wear and tear a body goes trough that makes the playoffs so special. Every possession means something, and mistakes are magnified. One costly turnover, or one missed rebound could be the deciding factor in whether or not you are holding up the Larry O'Brien Trophy when the final buzzer sounds. With a few games left in the season, the race for playoff positioning is heating up. Check out the standings as of today, here.
The NBA does a great job at marketing its biggest stars, such as LeBron James and Stephen Curry, and both these guys will be on full display come playoff time. If you think you see NBA players on commercials every time they go to break now, just wait for the playoffs. Brands such as Nike and Under Armor know that their target market will have all eyes on the game, and use this opportunity to promote their product using the players that the fans are watching play live. It's and exciting time for any basketball fan, and marketers as well. Make sure you tune into the NBA Playoffs starting this Saturday, and GO GRIZZ!
-Cory Porter
The NBA does a great job at marketing its biggest stars, such as LeBron James and Stephen Curry, and both these guys will be on full display come playoff time. If you think you see NBA players on commercials every time they go to break now, just wait for the playoffs. Brands such as Nike and Under Armor know that their target market will have all eyes on the game, and use this opportunity to promote their product using the players that the fans are watching play live. It's and exciting time for any basketball fan, and marketers as well. Make sure you tune into the NBA Playoffs starting this Saturday, and GO GRIZZ!
-Cory Porter